Did you know that you can geographically target Facebook posts on the Facebook pages you manage? You can also target by Gender, Relationship Status, Educational Status, Interested In, Age, Location, and Language.
Here’s a quick tutorial on how to do geotarget your posts.
How to Enable Geo-Targeting
First, let’s enable geotargeting in your settings. By default, this setting is usually turned off. Go to your Page Settings (click on “Edit Page” and choose “Edit Settings” from the drop-down menu.) Under the “General” tab, go to “Post Targeting and Privacy” and turn the feature on as shown below.
How to Geo-Target a Post
Write your post as you normally would. Click on the cross-hairs icon:
“All Locations” are included by default:
Click on “Add Targeting” and select “Location”. Here you can also see the options to target posts by other audience characteristics.
Select “Country”, “Region or State”, or “City” and type in where your target audience is located. You can add as many as you want:
Once you “Choose Locations” you’ll be brought back to your post where you will see an estimate of how many people your post will reach. You can also choose to include additional targeting options at this point.
You’re ready to go! Hit “Post” – your post will now be targeted to the personal timelines of those in the regions you selected! Those not in your targeted regions won’t see the post in their timelines, however, should they visit your page/wall, they will be able to see it on your page.
Should you want to prevent people outside of your targeted locations from seeing your post, even when they visit your page, you can gate the post.
How to Gate a Post
Gating posts allows you to control who is able to see your post. You can gate posts by Location or Language.
First, click on the “Public” next to the “Post” button:
Add the locations of where you want to limit the visibility of your post and save your settings:
You’re ready to go! Hit “Post” – your post will now be viewable to only those in the regions you selected! Those not in your targeted regions will not see your post, in their personal timelines or on your page/wall. Even if someone who can see it shares the post, only those within the selected locations will be able to see the shared post.