Tag Archives: social media

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How to Geotarget and Gate Facebook Posts

Did you know that you can geographically target Facebook posts on the Facebook pages you manage? You can also target by Gender, Relationship Status, Educational Status, Interested In, Age, Location, and Language.

Here’s a quick tutorial on how to do geotarget your posts.

How to Enable Geo-Targeting

First, let’s enable geotargeting in your settings. By default, this setting is usually turned off. Go to your Page Settings (click on “Edit Page” and choose “Edit Settings” from the drop-down menu.) Under the “General” tab, go to “Post Targeting and Privacy” and turn the feature on as shown below.

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How to Geo-Target a Post

Write your post as you normally would. Click on the cross-hairs icon:

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“All Locations” are included by default:

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Click on “Add Targeting” and select “Location”. Here you can also see the options to target posts by other audience characteristics.

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Select “Country”, “Region or State”, or “City” and type in where your target audience is located. You can add as many as you want:

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Once you “Choose Locations” you’ll be brought back to your post where you will see an estimate of how many people your post will reach. You can also choose to include additional targeting options at this point.

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You’re ready to go! Hit “Post” – your post will now be targeted to the personal timelines of those in the regions you selected! Those not in your targeted regions won’t see the post in their timelines, however,  should they visit your page/wall, they will be able to see it on your page.

Should you want to prevent people outside of your targeted locations from seeing your post, even when they visit your page, you can gate the post.

How to Gate a Post

Gating posts allows you to control who is able to see your post. You can gate posts by Location or Language.

First, click on the “Public” next to the “Post” button:

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Add the locations of where you want to limit the visibility of your post and save your settings:   geotarget_facebook5

You’re ready to go! Hit “Post” – your post will now be viewable to only those in the regions you selected! Those not in your targeted regions will not see your post, in their personal timelines or on your page/wall.  Even if someone who can see it shares the post, only those within the selected locations will be able to see the shared post.

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Small Businesses Embrace Social Media Marketing

Vertical Response just released an interesting infographic. They surveyed 462 small businesses on how much time and money they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time.

Bottom line, more small businesses are catching onto social media marketing and are spending more resources on it.

Forty-three percent of respondents spend six or more hours per week on social media activities for their business.

Nearly half of the small businesses who blog spend up to three hours per blog post on at least a weekly basis – time that, prior to having a blog, would have been used on other business activities. Some spend even more time per post. And they should! As easy it looks, a good quality post doesn’t get slapped together in a few minutes.

A company truly invested in social media marketing will then spend more time promoting the post that just took hours to prepare on Facebook, Twitter, Pinterest, Google Plus, etc.

Small businesses are recognizing the increasing importance of generating content for social media.

Of course, everything comes at a cost, whether that be time or money. So the question now becomes how small business should spend their time and money on social media?

The answer will be different for everyone. It could be a complete DIY job, hiring an employee or contractor to focus on social media, consulting with a social media expect for training, or completely outsourcing to an agency.

Klout Score Observations

Just thought I’d share an little anecdote about Klout.

I have 2 Twitter accounts, thus 2 Klout profiles.

http://www.klout.com/nicholeanncom
http://www.klout.com/justbooks4kids

I have one personal Facebook profile. I have public pages for my blogs as well but had linked my Facebook account to Klout before the ability to link pages was available.

My personal Facebook profile was linked to JustBooks4Kids. While poking around on the Klout site to see about adding Facebook to my NicholeAnnCom profile I was brought to a page that said I could merge accounts. As I suspected my accounts weren’t actually merged but rather the link to my personal Facebook profile was switched from JustBooks4Kids to NicholeAnnCom.

Here’s how it affected my stats:

NicholeAnnCom went from 27 to 42.
JustBooks4Kids went from 42 to 27.

So apparently my personal Facebook profile is worth 15 points!

In case you are wondering, I have 203 “friends” on Facebook and rarely use it as a platform for my blog posts. In fact, while I’m on Facebook all the time (thanks to some amazing private groups) I don’t really post much on my profile at all anymore. I just checked and I only have 8 updates for February so far.

It’s maybe more interesting to note that BOTH my twitter accounts are worth 27 Klout points.
Let’s look closer:

NicholeAnnCom has around 850 followers. I’ve only tweeted from it 275 times as I’ve only really started using it the past few months. But I’ve been favoring it lately and using it the most because I want to keep the other account more on the topic of books.
JustBooks4Kids has around 1200 followers. I’ve been slacking and not tweeting from this account as much but I’ve been using it a lot longer.

I guess I shouldn’t be surprised that my scores flipped the way they did considering that the Facebook link was the only change I made recently. Yet somehow I didn’t expect such a clean and clear score change since Klout is notorious for keeping users in the dark in regards to scoring. More surprising to me was that both twitter accounts are valued the same by Klout.

What does this all mean? Not much in the grand scheme of things but, since I found it interesting, I thought I’d share.

BTW, as of today, I’ve connected my JustChildrensBooks Facebook page to my JustBooks4Kids klout profile. We’ll see how or if that affects my new lower score.

 

Pin the Source! Pinterest

I signed up for Pinterest awhile back but only jumped on the bandwagon the past month or so. And yep, just like everyone says, it’s fun and addicting.

But I’ve got a pet peeve now… people not using the original source page when pinning.

This includes the following:

1. Uploading NON-original work. That would be any picture you didn’t take or create on your own. If you found it online share where you found it.
2. Pinning the image file and not the page where the image is displayed in context.
3. Pinning a Google Image Search result page.
4. Pinning a content scraper’s page. This one can be a little tricky. If the site is done well, it will look like the original source. If the site is “honest” you will usually see a link at the bottom of the post that says something like “via thissiteoverhere.com” citing the original source.
5. Pinning the main site instead of the permalink. For example, http://wwww.NicholeAnn.com instead of http://www.nicholeann.com/2012/pin-the-source-pinterest/ – This is an easy one to overlook if you are pinning fast. But once the post falls off the front page of a blog others will have a terrible time finding the original post and content surrounding the pinned image.

If you aren’t a blogger or our new I know this can be a confusing but it’s important for a few reasons.

First and foremost, it’s important that we give credit where credit is due. If someone took the time to take a gorgeous photo, write an amazing tutorial with detailed photos, or what have you, the very least we can do is show our love by pinning the blog post or site where they originally published their work. Then maybe they will look at their stats one day, see all that love, and be inspired to post more awesomeness.

Another thing, if you pin something that is pretty freaking cool it’s quite possible the blogger/content creator has posted other cool things. If I can’t click through to their site I’ll never be able to know. So sad.

Finally, it’s very possible that the shrunken down pinned thumbnail doesn’t give as much information as most people want/need. Make it easy for everyone and pin the true source so we can all more efficiently waste our time pinning and repinning.

P.S. it’s also part of the official “Pin Etiquette” list:
Credit Your Sources
Pins are the most useful when they have links back to the original source. If you notice that a pin is not sourced correctly, leave a comment so the original pinner can update the source. Finding the original source is always preferable to a secondary source such as Google Image Search or a blog entry.

Business on the Web – Link Roundup

As we move into a new week, I want to share a few articles and blog posts I found interesting this past week or so.

On the SEO front, Search Engine Land confirmed that Google released Panda 3.2 For those out of the loop, “Panda” is Google’s attempt to lower the rankings of low-quality websites that was first implemented in early 2011. If you’ve seen a change for the better or worse in your search engine ranking this past month Panda may be the reason.

Speaking of Google, they released More Options for Google+ Badges. I haven’t put up a Google+ badge on any of my sites yet but it’s on my huge list of little tasks to eventually do. In the meantime, you can find my somewhat neglected Google+ page here.

At the same time, Jason Cormier of Search Engine Watch explains Why Your Business Needs to Be on Google+ Now. Perhaps it’s time to give Google+ a little more priority after all.

Shelley AKA @TheIQMom asks, Are Corporations Killing Mom Bloggers? She explores the evolution of “mom blogs” (but I’d argue blog culture in general) and ultimately suggests that companies AND bloggers to look beyond the numbers.

What does this mean exactly? Well to me it means, whether you are a blogger or a business, don’t get too caught up in just the numbers chase. Businesses need to look for QUALITY as well (duh?)

Think Traffic provides us with a case study of How Sarai Mitnick Attracts 380k Pageviews a Month and Built a Business Around a Sewing Blog. Now that’s a great example of a blog that is the total package, providing quality content and high traffic.

As bloggers we need to ask ourselves, how do we rise above the millions of other blogs and websites out and become stars in our own niches? And businesses need to figure out how to find and judge the rising stars that reach their target demographics.

Author, Terri Giuliano, truly understands the power of bloggers though. After being told by an agent she’d be lucky to sell even 500 copies of In Leah’s Wake, book bloggers buoyed her sales to almost 80,000 in just 7 months! How inspiring!

Finally, Pinterest is the new darling of social media. Joey Fortman of Real Mom Media and BEN-FM in Philly gives tips to traditional media to leverage the power of Pinterest. Whether you are in traditional media, social media, or run a business you’ll find her tips give you some food-for-thought.