Vertical Response just released an interesting infographic. They surveyed 462 small businesses on how much time and money they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time.
Bottom line, more small businesses are catching onto social media marketing and are spending more resources on it.
Forty-three percent of respondents spend six or more hours per week on social media activities for their business.
Nearly half of the small businesses who blog spend up to three hours per blog post on at least a weekly basis – time that, prior to having a blog, would have been used on other business activities. Some spend even more time per post. And they should! As easy it looks, a good quality post doesn’t get slapped together in a few minutes.
A company truly invested in social media marketing will then spend more time promoting the post that just took hours to prepare on Facebook, Twitter, Pinterest, Google Plus, etc.
Small businesses are recognizing the increasing importance of generating content for social media.
Of course, everything comes at a cost, whether that be time or money. So the question now becomes how small business should spend their time and money on social media?
The answer will be different for everyone. It could be a complete DIY job, hiring an employee or contractor to focus on social media, consulting with a social media expect for training, or completely outsourcing to an agency.