As we move into a new week, I want to share a few articles and blog posts I found interesting this past week or so.
On the SEO front, Search Engine Land confirmed that Google released Panda 3.2 For those out of the loop, “Panda” is Google’s attempt to lower the rankings of low-quality websites that was first implemented in early 2011. If you’ve seen a change for the better or worse in your search engine ranking this past month Panda may be the reason.
Speaking of Google, they released More Options for Google+ Badges. I haven’t put up a Google+ badge on any of my sites yet but it’s on my huge list of little tasks to eventually do. In the meantime, you can find my somewhat neglected Google+ page here.
At the same time, Jason Cormier of Search Engine Watch explains Why Your Business Needs to Be on Google+ Now. Perhaps it’s time to give Google+ a little more priority after all.
Shelley AKA @TheIQMom asks, Are Corporations Killing Mom Bloggers? She explores the evolution of “mom blogs” (but I’d argue blog culture in general) and ultimately suggests that companies AND bloggers to look beyond the numbers.
What does this mean exactly? Well to me it means, whether you are a blogger or a business, don’t get too caught up in just the numbers chase. Businesses need to look for QUALITY as well (duh?)
Think Traffic provides us with a case study of How Sarai Mitnick Attracts 380k Pageviews a Month and Built a Business Around a Sewing Blog. Now that’s a great example of a blog that is the total package, providing quality content and high traffic.
As bloggers we need to ask ourselves, how do we rise above the millions of other blogs and websites out and become stars in our own niches? And businesses need to figure out how to find and judge the rising stars that reach their target demographics.
Author, Terri Giuliano, truly understands the power of bloggers though. After being told by an agent she’d be lucky to sell even 500 copies of In Leah’s Wake, book bloggers buoyed her sales to almost 80,000 in just 7 months! How inspiring!
Finally, Pinterest is the new darling of social media. Joey Fortman of Real Mom Media and BEN-FM in Philly gives tips to traditional media to leverage the power of Pinterest. Whether you are in traditional media, social media, or run a business you’ll find her tips give you some food-for-thought.