How to Geotarget and Gate Facebook Posts

Did you know that you can geographically target Facebook posts on the Facebook pages you manage? You can also target by Gender, Relationship Status, Educational Status, Interested In, Age, Location, and Language.

Here’s a quick tutorial on how to do geotarget your posts.

How to Enable Geo-Targeting

First, let’s enable geotargeting in your settings. By default, this setting is usually turned off. Go to your Page Settings (click on “Edit Page” and choose “Edit Settings” from the drop-down menu.) Under the “General” tab, go to “Post Targeting and Privacy” and turn the feature on as shown below.



How to Geo-Target a Post

Write your post as you normally would. Click on the cross-hairs icon:


“All Locations” are included by default:


Click on “Add Targeting” and select “Location”. Here you can also see the options to target posts by other audience characteristics.



Select “Country”, “Region or State”, or “City” and type in where your target audience is located. You can add as many as you want:


Once you “Choose Locations” you’ll be brought back to your post where you will see an estimate of how many people your post will reach. You can also choose to include additional targeting options at this point.


You’re ready to go! Hit “Post” – your post will now be targeted to the personal timelines of those in the regions you selected! Those not in your targeted regions won’t see the post in their timelines, however,  should they visit your page/wall, they will be able to see it on your page.

Should you want to prevent people outside of your targeted locations from seeing your post, even when they visit your page, you can gate the post.

How to Gate a Post

Gating posts allows you to control who is able to see your post. You can gate posts by Location or Language.

First, click on the “Public” next to the “Post” button:


Add the locations of where you want to limit the visibility of your post and save your settings:   geotarget_facebook5

You’re ready to go! Hit “Post” – your post will now be viewable to only those in the regions you selected! Those not in your targeted regions will not see your post, in their personal timelines or on your page/wall.  Even if someone who can see it shares the post, only those within the selected locations will be able to see the shared post.


Klout Score Observations

Just thought I’d share an little anecdote about Klout.

I have 2 Twitter accounts, thus 2 Klout profiles.

I have one personal Facebook profile. I have public pages for my blogs as well but had linked my Facebook account to Klout before the ability to link pages was available.

My personal Facebook profile was linked to JustBooks4Kids. While poking around on the Klout site to see about adding Facebook to my NicholeAnnCom profile I was brought to a page that said I could merge accounts. As I suspected my accounts weren’t actually merged but rather the link to my personal Facebook profile was switched from JustBooks4Kids to NicholeAnnCom.

Here’s how it affected my stats:

NicholeAnnCom went from 27 to 42.
JustBooks4Kids went from 42 to 27.

So apparently my personal Facebook profile is worth 15 points!

In case you are wondering, I have 203 “friends” on Facebook and rarely use it as a platform for my blog posts. In fact, while I’m on Facebook all the time (thanks to some amazing private groups) I don’t really post much on my profile at all anymore. I just checked and I only have 8 updates for February so far.

It’s maybe more interesting to note that BOTH my twitter accounts are worth 27 Klout points.
Let’s look closer:

NicholeAnnCom has around 850 followers. I’ve only tweeted from it 275 times as I’ve only really started using it the past few months. But I’ve been favoring it lately and using it the most because I want to keep the other account more on the topic of books.
JustBooks4Kids has around 1200 followers. I’ve been slacking and not tweeting from this account as much but I’ve been using it a lot longer.

I guess I shouldn’t be surprised that my scores flipped the way they did considering that the Facebook link was the only change I made recently. Yet somehow I didn’t expect such a clean and clear score change since Klout is notorious for keeping users in the dark in regards to scoring. More surprising to me was that both twitter accounts are valued the same by Klout.

What does this all mean? Not much in the grand scheme of things but, since I found it interesting, I thought I’d share.

BTW, as of today, I’ve connected my JustChildrensBooks Facebook page to my JustBooks4Kids klout profile. We’ll see how or if that affects my new lower score.