Business on the Web – Link Roundup

As we move into a new week, I want to share a few articles and blog posts I found interesting this past week or so.

On the SEO front, Search Engine Land confirmed that Google released Panda 3.2 For those out of the loop, “Panda” is Google’s attempt to lower the rankings of low-quality websites that was first implemented in early 2011. If you’ve seen a change for the better or worse in your search engine ranking this past month Panda may be the reason.

Speaking of Google, they released More Options for Google+ Badges. I haven’t put up a Google+ badge on any of my sites yet but it’s on my huge list of little tasks to eventually do. In the meantime, you can find my somewhat neglected Google+ page here.

At the same time, Jason Cormier of Search Engine Watch explains Why Your Business Needs to Be on Google+ Now. Perhaps it’s time to give Google+ a little more priority after all.

Shelley AKA @TheIQMom asks, Are Corporations Killing Mom Bloggers? She explores the evolution of “mom blogs” (but I’d argue blog culture in general) and ultimately suggests that companies AND bloggers to look beyond the numbers.

What does this mean exactly? Well to me it means, whether you are a blogger or a business, don’t get too caught up in just the numbers chase. Businesses need to look for QUALITY as well (duh?)

Think Traffic provides us with a case study of How Sarai Mitnick Attracts 380k Pageviews a Month and Built a Business Around a Sewing Blog. Now that’s a great example of a blog that is the total package, providing quality content and high traffic.

As bloggers we need to ask ourselves, how do we rise above the millions of other blogs and websites out and become stars in our own niches? And businesses need to figure out how to find and judge the rising stars that reach their target demographics.

Author, Terri Giuliano, truly understands the power of bloggers though. After being told by an agent she’d be lucky to sell even 500 copies of In Leah’s Wake, book bloggers buoyed her sales to almost 80,000 in just 7 months! How inspiring!

Finally, Pinterest is the new darling of social media. Joey Fortman of Real Mom Media and BEN-FM in Philly gives tips to traditional media to leverage the power of Pinterest. Whether you are in traditional media, social media, or run a business you’ll find her tips give you some food-for-thought.

9 thoughts on “Business on the Web – Link Roundup”

  1. I am on pinterest and I get it. I am having trouble with google plus because I started out with a different google email and got rid of it, Now using a new email address and I would have to start over. I can’t transfer my contacts that I made. I guess I should just do it. Even my blog is associated with the old email and I can’t transfer that either.
    Candi recently posted..Lemon Curd RecipeMy Profile

  2. I am on google plus, havne’t reached the “I love it” point, and also recognize I can’t get a button for my blog until I go to self hosting for it. :/

  3. I just added a Google+ badge to my website. I ran into quite the conundrum with Google when they came out with Google+ and then Google+ pages for websites, businesses, etc. I have had two Gmail accounts for years; one personal and another for my website because my website has always, always been treated like a business. But because Google needs to have its sticky little fingers in virtually every internet pie, I need to combine my accounts, which has not been easy! Ugh.
    Holly recently posted..First Look at Julianne Moore as Sarah Palin and Ed Harris as John McCain in “Game Change” Trailer [Video]My Profile

  4. You are a powerhouse of information and I love how you share it all and I can pretty much understand most of it without my eyes coming out of my head. I am going to set up a Pinterest account this weekend, but that Google+ I’m just not sure of. Mostly because I feel so pulled with Twitter and FB and well, you know, life. One step at a time … one step at a time. Thanks Cari!
    Patricia recently posted..Punxsutawney Phil and Thoughts of Spring!My Profile

  5. Over the last few months I have come to agree that Pinterest is something bloggers need to pay attention to. But I’ll admit for someone who doesn’t do tutorials or recipe type stuff (which I think do the best on Pinterest) I am at a lost for how to leverage. I have an idea germinating & hoping to start it soon.

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